Chief
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Chief
I’d like to get off this island now.
Bowl Leader
Additional Posts in Advertising
What y'all know about Space150?
Chief
Please, make this ad on LinkedIn go away.
Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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Jwren is an influencer?
Influencers work a ton, we hire them at my agency all the time and it is a lot of work we get from them for not a ton of pay, they're basically a one man production company, sometimes they have their own teams they need to pay too. They are rarely rich also.
I don’t mind seeing celebs pushing products, their wealth has already been made.
I think “self made” influencers will likely be out of work very soon with the rise of AI.
Two things can be true. But also, influencers aren’t going anywhere. So I guess 3 things can be.
They’ve been around for 200 years, I think they are here to stay.
Why the differentiation?
Not going anywhere. Some influencers are rich. Many just have an audience. Anyone with an audience to manipulate and sell to will see brands / causes / agendas / products shoved into their face at every turn by those behind them looking to grow sales / awareness / move product. Used to be a few people. It’s now anyone with a sizable audience. It’s not going anywhere so long as they peddle their influence / platform for cash. No different than a celebrity collecting $ to do a commercial.
In the past month 3x in an airport in normal course of boring travel I have seen people walk up to seemingly normal or slightly off looking people (stylized clothing etc) and ask for a photo / say they are a little starstruck (attendant selling the person coffee) “huge fan!!” “Love your stuff!” or otherwise. I have no effing clue who these people are. They are not actual celebrities - one I saw on my flight in coach. I get no person knows all of pop culture but as a producer of over 20 years you get a feel and sense of things. These people were social influencers and they clearly influence people and they are EVERYWHERE. The population of the world has doubled in the past 50 years while in parallel communication has been democratized in the last 15. I only see it growing, not shrinking.
Chief
I’ll just respond here, cause I could say the same thing on a few comments. I think it’s off-putting when they get to go to an expensive event or get something really expensive, that everyone wants, for free.
And then the company selling it wants us regular people to pay a lot of money for it. Like if I have to pay $250 for nosebleeds, I don’t want to open TikTok the next day and see some annoying MF, who doesn’t even want to be there, posting from the first row.
I also think people know when someone is being paid to promote something. Unless the product/brand has a legitimate tie-in to the person promoting it.
Oh, you just don’t understand how it all works. It’s cheaper to give them the free stuff. Have them post it and it sell out than the spokesperson route. Both work. And all get free stuff. the celebs and others do get free stuff they just don’t disclose it. Check the value of a Grammy gift bag.
Get rich then bud.