One Show vs D&AD - which is more respected in Murica? Specifically Murica ya hear?

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At my agency One Show has the perception of being the least political show but D&AD is definitely tougher.

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One Show I think. This is just my perception, but I see D&AD as specifically a UK thing. One Show is more global.

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Personally feel like they focus on slightly different things. D&AD is more comparable to ADC in terms of what they value, in my opinion. But either way D&AD is definitely tougher than One Show. I’d be more excited about a Yellow Pencil than a Gold Pencil, I think.

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I’ve won in both.
Hard to say these days because the number of categories in each has grown infinitely.

That being said, I was more stoked over D&AD.

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I see an American agency winning a D&AD pencil as more impressive than an American agency winning a Once Show pencil.

Partially because D&AD seems more Europe based, so an American thing to pop in that show says a lot. Partially because they seem to be stingier with their pencils.

But that's just one person's perception.

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I’ve won both for the same campaign. D&AD gave us a yellow pencil whereas we the One Show gave us 6 golds 2 silvers and a bronze. D&AD felt more special and I’m in Murica

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