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Another agency “pop up store” without any solid business plan.
They have a single opportunity approach to these brands/category and it does not extend beyond.
The executional/implementation work is what keeps it ticking rather than going to multiple agencies. Ironically this is actually likely the case as they would filter the work to their other Publicis agencies to keep timesheets and bottom line favourable.
PXP has been the only solid operational model change that Publicis Groupe has made in the last 3 years.
I agree with this. I really don't think they have a solid business plan or know what they are getting themselves into. Although we could be wrong. I think it will be interesting to see what they end up doing.
Fair!! Good call out