let's get the elephant in the room out of the way - bots. I have opinions, what are yours?

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Absolutely. Brand managers are obsessed with bots but the real battle is still making a compelling story - which so few influence campaigns do. From there we can boost out the content if we're not getting eyeballs but without good content who cares?

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Ha I am thinking about it from a reporting lens. No one is happy when at the end of our campaign our metrics are poor because the content was generic and stilted!

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Everyone has them, not everyone uses them. That's the difference. In general I think the focus on bots is overblown - bigger concern is audience location for example

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completely agree! didn't expect that response on the first reply. it's standard deviation at this point. it's up to the platforms to course correct.

audience data is totally accessable. that's half the battle, the other half is finding the influencer that can tell the right story in a meaningful way.

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stories first and foremost. great insight, Analyst.

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