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a Head of Customer Success

▸ Influencer Marketing

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let's get the elephant in the room out of the way - bots. I have opinions, what are yours?

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an Analyst 1

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Absolutely. Brand managers are obsessed with bots but the real battle is still making a compelling story - which so few influence campaigns do. From there we can boost out the content if we're not getting eyeballs but without good content who cares?

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an Analyst 1

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Ha I am thinking about it from a reporting lens. No one is happy when at the end of our campaign our metrics are poor because the content was generic and stilted!

3 reactions

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an Analyst 1

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Everyone has them, not everyone uses them. That's the difference. In general I think the focus on bots is overblown - bigger concern is audience location for example

1 reactions

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Author

a Head of Customer Success

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completely agree! didn't expect that response on the first reply. it's standard deviation at this point. it's up to the platforms to course correct.

audience data is totally accessable. that's half the battle, the other half is finding the influencer that can tell the right story in a meaningful way.

1 reactions

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Author

a Head of Customer Success

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stories first and foremost. great insight, Analyst.

Posting as :

works at Deloitte India

▸ Strategy

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Hi,

KPMG has mentioned in offer that they shall provide reimbursement for purchase of home computer for 1L once every 3 years

Is this right???

1 reactions

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a Freelance Writer

▸ Creative

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Is charging $1 per word reasonable for someone w/10 years of copywriting experience?

1 reactions

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works at Boston Consulting Group

▸ Strategy

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Rising Star

Anybody want to bring me to the Slalom Denver party last minute?

3 reactions

Posting as :

works at Accenture

▸ strategy

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Where are my ZBB/ZBS folks at other firms? Who are the other major players in the market?

1 reactions

Posting as :

works at Applicate IT Solutions Pvt. Ltd.

▸ Data Science

You are currently posting as works at Applicate IT Solutions Pvt. Ltd.

Hi everyone,

I'm looking for a switch in data science and data analysis in Genpact .

I have 7+ months of experience in a startup.

I have released projects to three clients by now.

I'm looking for a change. Any help would be appreciated.

2 reactions

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a Senior Consultant

▸ human capital & hr consulting

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FAANG peps! Offramping from the military as an officer with 11 YOE. Predominantly Program and Project Management skills. I would love to connect with some folks in this space!

1 reactions

Posting as :

a VP Digital Strategy

▸ Digital Marketing

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Any recommendations for a strong performance media agency?

I’m planning to spend about $300-400K / month.

I’ve engaged a couple independent agencies already but got turned down because we’re “too small”

7 reactions

Posting as :

a Lead

▸ Design

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What are your thoughts on this?

https://www.ft.com/content/6c08c96a-97ab-4f46-a9fb-47d822a15b59#

2 reactions

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a Co-founder

▸ Operations

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Hi folks, I am looking for help with a career pivot. I am currently a startup founder looking to get into an early-stage high-growth tech startup in London and would love to guidance on where to start.

My current startup, although we have seen some success has not found the momentum required. I would love to take all of the energy and skills I have acquired to help grow another interesting high-growth startup, ideally under 10 people that would give me skin in the game. Where to start?

3 reactions

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a Social Media Manager

▸ Strategy

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Ever did that??
😂😂

#Meme #MondayMotivation

14 reactions

Posting as :

a Lead Consultant

▸ Strategy

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Is it OK to switch only after 2-3 months of joining?

1 reactions

Posting as :

works at Paypal

▸ Engineering

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@PayPal is hiring. DM me in case if you need a Referral. Pls share job reference number from paypal careers page : careers.pypl.com/home/default.aspx when you DM

3 reactions

Posting as :

a Consultant

▸ Advisory

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Anyone hiring entry level healthcare consultants in the DMV area? 2 YOE. looking for direct contacts if possible rather than referrals. Thank you!

4 reactions

Posting as :

works at EY

▸ analytics

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Whats the process of enrolling in this? Anyone did it recently?

1 reactions

Posting as :

works at FIS Global

▸ Project Management

You are currently posting as works at FIS Global

Conversation Starter

Maybe stupid question....With global slowdown, does JPMC fire any new hires?

2 reactions

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works at Credit Suisse

You are currently posting as works at Credit Suisse

How do you and your partner (married or not married) split financials?

1 reactions

Posting as :

works at ZS Associates

▸ Strategy

You are currently posting as works at ZS Associates

Is there any group of people interested in playing poker on weekend. Obviously not with real money XD.

1 reactions

Posting as :

works at ZS Associates

▸ Strategy

You are currently posting as works at ZS Associates

Do we have any ZS Music club, where like minded people can meet/discuss/practice/jam music?

3 reactions

Posting as :

works at EY

▸ advisory

You are currently posting as works at EY

What are some of the best M&A conferences attended?

2 reactions

Posting as :

a Consultant

▸ Strategy

You are currently posting as works at Consultant

Curious to hear thoughts on how the recent rally is being perceived. Is it another of those temporary moves? Or does it reflect a view that the market bottom is behind us now?

4 reactions

Additional Posts in Influencer Marketing

Posting as :

a Head of Customer Success

▸ social

You are currently posting as works at Head of Customer Success

are you using influencer content across paid social/progrmmatic? if so, what type of ROI have you seen? better than non-influencer content?

1 reactions

Posting as :

a Manager

▸ public relations

You are currently posting as works at Manager

Has anyone worked with unbox therapy? I have a client that’s looking for “cool trend spotter influencers “ for a non-tech/gadget home product.

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an Analyst

▸ Public Relations

You are currently posting as works at Analyst

So who else winces every time they see the volume of 0's in an influencer contract?

5 reactions

Posting as :

an Analyst

▸ Public Relations

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What are some of the influencer vendors you would recommend?

3 reactions

Posting as :

works at 160over90

▸ Account Management

You are currently posting as works at 160over90

Anybody looking for jobs in influencer marketing? 160over90 has a ton of open jobs based on huge growth.

5 reactions

Posting as :

an Account Director

▸ Design

You are currently posting as works at Account Director

Anyone work with Acorn company? Seems like one of the bigger players in the space (maybe not?). Curious to learn about personal experiences working there.

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a Digital Strategist

▸ digital

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Does anyone have any platform recommendations for automating the influencer vetting process? My firm vets manually and I have found that we have a lot of influencers w/ fraudulent following/engagement

4 reactions

Posting as :

works at SapientRazorfish

▸ creative

You are currently posting as works at SapientRazorfish

How do you brief your creative teams to concept for influencer activations? any tips?

1 reactions

Posting as :

an Account Director

▸ account management

You are currently posting as works at Account Director

Does anyone know of a brand (or agency) hiring director level employees in the influencer space (health and wellness brands preferred?) bonus karma points if it’s one you would truly recommend joining! thank you!

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let's get the elephant in the room out of the way - bots. I have opinions, what are yours?

Absolutely. Brand managers are obsessed with bots but the real battle is still making a compelling story - which so few influence campaigns do. From there we can boost out the content if we're not getting eyeballs but without good content who cares?

Ha I am thinking about it from a reporting lens. No one is happy when at the end of our campaign our metrics are poor because the content was generic and stilted!

Everyone has them, not everyone uses them. That's the difference. In general I think the focus on bots is overblown - bigger concern is audience location for example

stories first and foremost. great insight, Analyst.

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Additional Posts in Influencer Marketing

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