How do you brief your creative teams to concept for influencer activations? any tips?

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bring in an influencer(s) who has worked with the brand, similar category, or your ideal for this campaign to co-write the brief and concept with your creative teams. plan for alignment from the start, there’s a lot of knowledge to be shared!

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also - nobody ever asks an influencer "what are you doing in the next 6 months and how can we heighten your experience?" - give that a try and I'm sure many new and exciting doors will open, but will also help you ensure that the influencer is living the brands lifestyle, ensuring a super organic partnership.

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agree w vp of marketing - it's all about collaboration. I feel like the industry still thinks of influencers as a medical channel, but they're people first and foremost with lots of insights and creative capabilities!

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Imagine real world activations, influencers help that happen.

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