Overhyped: Knowing every platform tool
HubSpot certified? Cool. Marketo power user? Great. But tools change constantly and are learnable in weeks. I've seen people get hired because they listed Salesforce on their resume, then spend month one Googling basic workflows. Nobody cares which tools you know — they care whether you can think through a problem and adapt. Tool fluency ≠ marketing instinct.

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Yep pretty much. There are way too many of them out there to try to master every single one. Figure out what's in demand for your role, learn it, and ignore the rest.

You aren't wrong. I have seen people do the same thing. They interview well and seem to know their stuff, and then they just Google how to do everything. You have to be able to pivot and learn.

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