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Coach
Motion to move on from Peloton onto this
Enthusiast
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Coach
If you want ownership of characters then advertising isn’t the place for you. The client owns all of the work they pay us for. I can’t imagine any circumstances where a client will pay royalties unless this is specified in the contract.
I will ignore your defeatist comment, because you actually offered the solution.
Mentor
….i have something to say about this
Trump Kool-Aid man could make a lot of money at truck stops. Totally.
Mentor
Also which one of you rebranded the kool aid man to 1- have a human body. 2- dress like me
I need to know the process and how many rounds of reviews it took to merge him with “Punchy”, the Hawaiian Punch man.
Everyone’s talking about the Alien Romulus baby but this…..Whomever hath birthed this needs to step forth
Mentor
Coach
How many advertising "characters" besides Ted Lasso do you think this would be applicable to?
All of them.
Coach
Why only for characters? Why not to platform lines, jingles, ideas, design systems…. Oh wait…
120 gross income minus rent and taxes = Net income. Don’t believe me. Does it feel like its enough? Yolo. :)
Like “Flo” from Progressive?
Coach
Or Jake from State Farm? He’s in NBA2k video game
Mentor
Wasn’t this originally a big part of anomaly’s business plan? Licensing ideas to clients.
You’re doing well to get officially resourced for the work. The move at VML was to find the people who had the talent, then sneak an ask on the side while letting you know there was no official budget, but it would be great for your visibility. I’ve heard it’s better now. But I’ve also heard it isn’t.
I believe some industries are getting their wires crossed here. In advertising there is no 'royalty compensation' for characters created. "Art Director" (below) is correct, this conversation is largely moot in the ad/marketing world.
The space of IP creation (in comics such as DC / Marvel / Dark Horse / Image etc.) is altogether different. Frank Miller (Sin City, 300, The Dark Knight) is compensated with royalties because as the creator, it is - in part - his property. Same with Robert Kirkman (Invincible, Walking Dead - both Image Comics that he himself took to writing for TV).
This conversation is really a discussion of ownership between Marvel (Comics) licensing Knull to Marvel Studios (two separate but tethered business entities) and the creators.
Yes the creators should absolutely be compensated, though this is NOT an advertising conversation but an IP and licensing agreement discussion.
Love the discussion!
If you start putting clauses in agency and creative contracts where we get a portion of revenue should characters we create be licensed to other properties (like state farm guy in nba2k), then the only ideas you're gonna get presented are spokespeople characters.
Which might be better than the food truck, merch drop, save the world ideas that get presented now....
The agency would also benefit from content and merch and toys made for said character. Every brand needs a character.