VMLY&R merged with Geometry, to develop the "most powerful commerce capability and ad agency at global scale", who's worked with them because this seems like a stretch based on my experience with both.

likefunny
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I think Mark Read is really trying to tighten up the balance sheet before the end of the year and build some momentum with Wall St.

He’s on a short leash and under incredible pressure so I get it. To me this one actually makes more sense than Grey and AKQA becoming AKQA group

likesmart

I work for VMLY&R. Can someone explain to me what Geometry is?

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Arrogance in advertising and marketing at its finest here folks.

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You can’t make this stuff up. Oh. Wait a minute. I guess you can. 🤣

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I do feel like Geometry had gotten a bit lost in WPP. This is one that to me makes sense - although I’m less sure about “most powerful”

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Geometry (Toronto) worked on shopper marketing for Kraft in Canada.

helpful

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