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Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
Is this bowl alive?
Who is planning for next year's draft?
What field is everyone here working in?
Is anyone else scared to open up their practice?
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The joy expands: asking Michael Farmer (“Madison Avenue Manslaughter”) about the uptick of women in training slots, he replies:
“I fear that women will "inherit" completely broken agencies -- downsized and juniorized to the point where they have little problem-solving credibility with their clients. The past and current leaders of many creative agencies have ignored SOW growth and focused only on making holding company margins. -- by downsizing and juniorizing. There's been an industry failure of leadership to ensure that agencies are paid for all the work they do -- as a way of protecting agency staff and paying them properly.”
This 👆all the way.