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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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Or spending an how using chatGPT for a 30 second copy change.
Seriously haha
Oh, I can totally relate to that. Something I try to keep in mind is that sometimes your first flash of inspiration is what will work best, and the more you mess with it, the worse it gets. So you'll wind up back at the beginning to get the best option. To quote Rust Cohle, "Time is a flat circle."
Haha that quote is EXACTLY what came to my mind seeing this as well! I just started rewatching TD season this week. Still so good.
Oh no, it’s the never-ending circle!!! It is the life of a marketing expert I swear. Oh well job security, I guess.