With the fall of GTB and We Are Unlimited, what do you think is the future of the one-client agency model?
So GTB lost its creative and omnichannel Ford business to BBDO and W&K. Keeping activations and tier 2 business and some other things. Ford to expand its in house marketing. What is GTB's future??
What’s the vibe at GTB Dearborn? What’s been going on lately? As an employee of one of GTB’s international offices I feel like we’re not kept in the loop of what’s happening at HQ
what's the story with this Makerhouse or wherever Kulas went? isn't just the inhouse studio at GTB? do they have a building?
I notice that you're Director of Analytics at GTB - can you talk a little bit about how you got into that role?
Hi Mike, thanks so much for your time! Very curious about how your strategic process is impacted by geography since GTB is a global agency.
Has anyone ever done a strategy internship at Doner or GTB? Did you come out with a full time Job after?
How serious is it that Ford has put GTB up for review? What are the chances Ford actually goes to another agency? Is the AoR model dead?
I’m an account manager at a start up agency. I’d like to do an internship at GTB for brand strategy. The thought of $10 an hour scares me. In your opinion, will it pay off in the long run?
With GTB basically being a conglomeration of agencies - JWT , mindshare, Wunderman etc. Any thoughts on GTB's future with the JWT-Wunderman merger in the mix?