Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

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Combination of A and B for us. I’m not sure the 75% stat is accurate (I’ve heard it’s lower). But lack of tracking and targeting had made finding the right people and measuring impact of FB ads has made it near impossible to turn a profit through the channel now.

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The biggest thing I’ve noticed is that Facebook doesn’t want you targeting. They want the absolute broadest audience possible with a promise that “the algorithm will figure it out”. Nah baby… that ain’t the play.

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100%! That’s what we are doing now for the most part

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