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Combination of A and B for us. I’m not sure the 75% stat is accurate (I’ve heard it’s lower). But lack of tracking and targeting had made finding the right people and measuring impact of FB ads has made it near impossible to turn a profit through the channel now.
Coach
Thanks for sharing. Kind of nostalgic to see this. But then, digital marketers are used to change. :)
And yes, the 75% stat is based is based on reports. PFA:
https://www.imore.com/advertisers-panicking-75-ios-users-refuse-be-tracked#:~:text=A%20new%20report%20says%20that,measures%2C%20sending%20advertisers%20into%20meltdown.
The biggest thing I’ve noticed is that Facebook doesn’t want you targeting. They want the absolute broadest audience possible with a promise that “the algorithm will figure it out”. Nah baby… that ain’t the play.
100%! That’s what we are doing now for the most part