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Hi Folks, I have recently joined Thoughtworks as applicable developer consultant. Currently I am having 2.7 year of experience. Just curious to know following information 1. Hike cycle and average hike percentage 2. Criteria for promotion to senior consultant 3. Average Hike percentage during promotion
Thank in advance for the reply ☺️
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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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Combination of A and B for us. I’m not sure the 75% stat is accurate (I’ve heard it’s lower). But lack of tracking and targeting had made finding the right people and measuring impact of FB ads has made it near impossible to turn a profit through the channel now.
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Thanks for sharing. Kind of nostalgic to see this. But then, digital marketers are used to change. :)
And yes, the 75% stat is based is based on reports. PFA:
https://www.imore.com/advertisers-panicking-75-ios-users-refuse-be-tracked#:~:text=A%20new%20report%20says%20that,measures%2C%20sending%20advertisers%20into%20meltdown.
The biggest thing I’ve noticed is that Facebook doesn’t want you targeting. They want the absolute broadest audience possible with a promise that “the algorithm will figure it out”. Nah baby… that ain’t the play.
100%! That’s what we are doing now for the most part