Data and Analytics in Advertising & Marketing

Newbie here. If given the option to focus on either Product Analytics vs. Marketing Analytics, which would you pick and why? Does one generally pay better than the other? Broader exposure?

What are the differences (e.g. in pay, responsibilities, work-life-balance,etc.) between Market Research companies (Nielsen, Kantar, IRI, Eki, etc) and Consulting firms? Would you say one is “better”… more

How do you combat brain fog? I've tried taking walks and mini breaks during the day but sometimes I'm just staring at the computer trying to wake up.

Do you keep up with LinkedIn and use it regularly for networking, brand awareness, etc? I've let mine go and feel like I should get on there more.

Was told that if I want to advance my career then I have no option but to start managing people. I really just enjoy being an individual contributor but I also don't necessarily want to plateau. A… more

Do you think there's more pressure in data for marketing than in other sectors?

How did you all learn & master Excel?

I would appreciate it if you could provide the best and most economically feasible options to learn Excel.

Not just YT university. Links to resources please!

When writing … more

How do you tell your boss that they're heavily micromanaging you?

Hey everyone, let’s help each other out in negotiations by sharing your title, location, type of company (agency, in-house, tech etc) and salary!

🌟DATA DISCOVERY🌟 Share something new that you found or learned in data this week that might interest others!

Hello people, so I have an interview for UX designer at a Data Analytics driven agency. They want me to present my understanding and knowledge of this space. Anyone who can suggest me how to go about … more

How is your analytics department structured?

Shot in the dark but anybody looking to start their own shop? Looking for a co-founder

Roughly how much (%) of your time do you spend on rework?

Anyone from Analytic Partners who could provide a referral please?

I'm wanting to shift into advertising from mainly a finance background in data analytics, does anyone have recommendations for companies that are actively hiring?

Which course/certification should I take to learn SQL or python that will be attractive to employers as a beginner in coding languages? Currently a marketing consultant but would like to break out int… more

I'm building a reverse job board on the side for data talent. It’s where data scientists, engineers and managers sign up for free, and organisations can connect with them to hire.

If you are an interested data pr… more

Currently at an agency and was promoted last May to Manager with two direct reports. I have had about 5.5 years of experience in the space. How long does it typically take to get to the next level? An… more

Hi, I just graduated last December with a bachelor's degree in data science. My most recent employment is as a Teaching Assistant at my university for Machine Learning and Python Object-Oriented c… more

Any tips on finding “good” boutiques to work for

What are examples of boutique firms? I don’t understand what it means, is it just smaller companies?

Could anyone provide a referral for Annalect (Omnicom) please?

Cross post - Hello Fishbowlers! Can anyone recommend tools or resources that measure the current addressable market for software devs in the US. I’m looking for links to websites for data sources alon… more

Curious, what methods/ partners are you using to understand creative effectiveness and execute creative testing across digital activations?

For those who moved from agency to non-agency, what were the major differences in interview styles? Any tips to crack the interview for non-agency

Any recommendations for a Google Analytics (GA4) consulting group? One that you have personal, positive experience with, and that understands integrations with BigQuery and GMP?

Can someone connect me to a recruiter at GroupM please

Hi everyone,
I'm recently graduated with a Master's degree in information technology with data analytics and completed a couple of job simulations from Accenture and JPMorgan Chase in Data Anal… more

I got an offer of 110k yearly at Omnicom for Manager, Audience Analytics role, is that a fair comp or can i negotiate for me. If yes, what is the industry average comp for the manager role on agency s… more

How do you negotiate salary when offered a new job?

I recently got laid off, and I'm looking for a data scientist role. I have experience working with machine learning and time-series models, neural networks, data science, Gen AI, and LLM. If anyon… more

Anyone in EssenceMediacom London office who can tell me what it’s really like working in data and insights ? What’s the culture and vibe like? Thank you!

Hello! I am looking for a remote job with 125k-130k salary but not sure if I am either asking for too much or lacking in skill set.
My skillset includes Power BI, SQL, Oracle SQL, SSIS,SSAS,SSRS.
Other tools - Azur… more

What types of roles do you see Analytics managers/directors take when they leave agency side? Is it typically marketing related or are there other common verticals?

Currently working at an agency and thinking about trying the shift from client analytics into data engineering. Any tips or recommendations?

Working client side now after working in ad agency for a long time. How do you tell your company that the agency they hired aren’t the best and don’t even have basic understanding of tracking. How do … more