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mostly marketing related. nearly all of my team comes from an agency background and i’m in analytics
Join as a senior data analyst at a startup after working as analytics manager on the agency side. Currently working with product analytics and also some marketing analytics. After you leave agency, you don’t necessarily have to be in marketing analytics roles. I think there are more roles available in product analytics than marketing analytics.
Product engagement and usage metrics. Eg things like how often are people coming back, who spends the most money on the platform —things like that
Advertising and marketing. But you can always try a different path. It's not just about work experience but also your competencies that they are looking for.
I see them go into in-house marketing-related roles for the most part. A few have left and went into tech, but that's pretty hard to get into right now. Are you thinking about making a transition?
I went media side at a multi cable network with streaming content. Over that 10 year period I worked in various roles supporting corporate data strategy, data governance, ad sales/distribution.