Working client side now after working in ad agency for a long time. How do you tell your company that the agency they hired aren’t the best and don’t even have basic understanding of tracking. How do you stop yourself from doing the work of the agency and telling things to my team that the agency should be telling them .

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I would be honest. Gather the data you have and be prepared to explain what the agency should be doing versus what they are actually. If you can take on their “work” suggest that to save the client money. If you don’t want to take on the work, suggest it’s time to find a more reputable agency.

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Like Lead1 says... gather the data and then go to management with the data and your idea/plan of action for a better outcome. Having a solution or strategy in place makes it much easier to agree and eager to change.

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