Anyone on the IndieList. How are you finding it?

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Have not used it. Close to 300 people on the list apparently. More than likely won’t use it as we have a list of freelancers who we call on when required. Engagement fee + 10% commission will eat into already tight margins. From conversations with freelancers over the last few weeks (we’ve been using some from our pool) it’s quiet out there.

Boys and girls and tbwa are pretty bad. Not a diss on good people in both but agency pr is always a little cringe. Tone down the saving lives spiel and call yourselves an ad agency. That goes for the whole industry.

When did Boys and Girls do that? The island thing?

Had meant in a broader sense! I think it’s branding work under a moral imperative...it’s a fun job but we’re paid to do it, acting so worthy about it or the work is painful. Ads aren’t going to save the world. Had read the line ‘might help save a life’ in an article the other week - shudders!

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