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It’s about time the censorship ended. A small group of biased people was deciding what was “misinformation”—and they were often dead wrong. See: COVID lab leak, Great Barrington Declaration, Hunter Biden laptop…there were so many people deplatformed for saying true (but inconvenient) things. The election we had was a resounding defeat of all that in favor of free speech, and thank God. Toughen up brands, and be where the people are. Or you’re doomed to talk to an ever-shrinking echo chamber.
Sorry, darlin’. There are more of me in this country than you.
The major difference is that twitter was small enough that you can buy around it. Meta is big enough that it’s difficult to straight up not include on your buys. And now that industry groups like GARM are gone, there’s really no good way for brands to complain without risking the wrath of trump. So, yes, we will all be subsidizing their behavior for the next four years/forever. (And depending on what happens next week with TikTok , maybe we’ll be buying MORE)
Difference between them is that Musk sees Twitter as a way to control political winds while Zuck just wants $$$. Musk made “bad” business choices to help amplify some of the worst voices. Doubt Zuck takes that route with meta, he’s just trying to ride the breeze.
I hope so. Throw Google in there too and we might save traditional advertising.
I don't think so. Twitter hasn't been part of our marketing mix for years, but Meta is hard to avoid. I'm guessing most advertisers will hold their nose and continue to advertise on the platform so long as there's no mass user exodus. Which seems even more unlikely now with TikTok set to cease operations in the US next week.
I don’t know I somehow doubt we’re gonna stop marketing on Meta and all the appetizers are returning to Twitter. I mean toxic is one thing but if our audience is there, are we gonna keep buying the ad space