As a marketing professional, do you put together campaign reports that outline the impact of your work? How often do you get feedback or responses on those reports?

I share them often with my external colleagues and rarely get a response. Was wondering if that is the norm.

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It’s something I have done occasionally, but also do not get much of a response back so kind of stopped making it a point to do it. Still not sure if that is everyone’s experience or I just consistently have bad timing with it. I feel like it’s still good to do, but lost a lot of motivation for it because of that.

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I try to make it a consistent thing so I can point to the work when colleagues try to complain about marketing. I use it as evidence that we did plenty to support the product and/or service.

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