The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

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we are invisible don’t cha know ? then they tell us how to think so they feel better about their comfortable bias.

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Everyone assumes their “great idea” won’t fall apart. However, most ideas don’t include how POC will react.

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My agency is "transcultural mainstream" agency for one of our clients, but we have agency partners for black Asian and Latino markets. 👀

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Just started a new role at a global company and I'll be leading marketing efforts for my team.

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