The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

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we are invisible don’t cha know ? then they tell us how to think so they feel better about their comfortable bias.

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Everyone assumes their “great idea” won’t fall apart. However, most ideas don’t include how POC will react.

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My agency is "transcultural mainstream" agency for one of our clients, but we have agency partners for black Asian and Latino markets. 👀

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Additional Posts in Minorities in Marketing

My dad who lives in Asia just announced that he had a medical issue. I’m starting to enter the age where I’m going to take care of him financially. It’s a $2,000 hospital bill which in the US is nothing compared to what it represents there (which he can’t afford). He’s going to be fine! Just wanted to share with this group as many of you can understand what it feels like to support your parents when they’re old, not the other way around. I feel so blessed I can help him. 🙏🏽

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Do you have a mentor? I’m in the autumn of my career and I’ve had a  modicum of success in production and it’s time to give back.

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Client recently hired a POC as CMO. Is it weird to be excited? I feel like a lot of good ideas died due to bias from the previous CMO. But also don’t wanna assume the new guy is “woke" he’s def smart.

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Meanwhile people of color are being disproportionately affected by COVID and of course not being included in vaccine trials.

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Looking for some inspiration for a project. Ads/brands from any era that have made an impact on you - whether that’s being inclusive and diverse, or making you think wtf. Could be from when you’re growing up or ones you’ve seen recently. Thoughts?

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I guess I’m officially being off boarded team doesn’t care no one has said anything … I’m a ball of nerves thankfully my old company wants me back — feeling so sad and angry and just incredibly nervous

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