I’m working with a manager who likes to prioritize his ideas over strategic research, I want to be helpful because it’s very distressing to watch ideas being presented without the appropriate research, any advice?

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You're better than me. I would allow him to follow his idea right around to the consequences of presenting it without research. Some people just need to learn the lesson themselves if they aren't ready to hear it from others. Aside from that, maybe a quick chat after the idea is first discussed (hopefully before presentation) about how research should go to make it happen? Potentially allowing him to feel like he's more a part of the process could feed his ego and allow him to see where he's going wrong without you having to say it explicitly. Hope this helps.

I mean...I think it's just having the gumption to question why. Why is that needed, why is that happening, or whatever. I think connecting that back to marketing (if we have specific feedback from customers, we can use that in our comms) helps make the case for it

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