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Which color? 1) charcoal

Hope everyone had a meaningful fast
Anyone from Accenture CN here? Need urgent help
Additional Posts in Minorities in Marketing
We’re looking for a Chicago brand strategist, 3-5 years experience. Will consider 5+, but salary is capped at $85k. Click link, read job description DM me if interested.
LinkedIn à https://www.linkedin.com/jobs/cap/view/1596879751/?pathWildcard=1596879751&trk=mcm
Merge.com à https://myelincommunicationsdbamerge.applytojob.com/apply/YT7dRHYHzt/Brand-Strategist
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You're better than me. I would allow him to follow his idea right around to the consequences of presenting it without research. Some people just need to learn the lesson themselves if they aren't ready to hear it from others. Aside from that, maybe a quick chat after the idea is first discussed (hopefully before presentation) about how research should go to make it happen? Potentially allowing him to feel like he's more a part of the process could feed his ego and allow him to see where he's going wrong without you having to say it explicitly. Hope this helps.
I mean...I think it's just having the gumption to question why. Why is that needed, why is that happening, or whatever. I think connecting that back to marketing (if we have specific feedback from customers, we can use that in our comms) helps make the case for it