Visual Storyteller
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Hey folks
I got a call from TCS to interview for a new unit formed within org with the name of Business Transformation Group as per new org restructuring. Anyone from TCS who can help to understand more about this?
Does it cater to only niche technologies or how does this actually function?
Tata Consultancy
Enthusiast
Cat story 😻
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Don’t be a hack but also know what hills are worth dying on. If you don’t have full control or the culture isn’t there, be strategic with what you do
There's not much you can do at that point but keep the morale up for the team - they don't see the impact of it...sounds like they don't actually know what's going on
Visual Storyteller
I agree - to a point I’m burning the candle at both ends trying to make it more impactful. If I’m met with resistance and there isn’t a larger scale of change (structural/or more of a demand for metrics via higher up) — I’m just going to keep fighting an uphill battle. I can say my AD is appreciative and sees things for what they are and how they are at this time.
When I led social for a company it always blew my mind to divide the cost of making the post by the number of interactions and seeing how it cost the brand like $200 per person to engage with 48 people.
Bowl Leader
It’s true. Social is only impactful for big brands who also happen to have a massive amount of highly engaged followers. Very few of these types of companies left. Social is just ads and influencers now. Waste of $$$$ for most.
Bowl Leader
So much missing info here.
1. Who assigned you the role of editing the briefs? Clarify with them if there is an expectation for challenging them and suggesting a different strategy. Seems like there is a disconnect around these expectations with marketing.
2. The time to challenge a social post is not usually when it is briefed. It is when the strategy and social calendar is set. Once it gets to the creative team it’s usually been approved by the powers that be. If it changes it would need to be re-approved, which is a colossal pain in the ass and not a good look for anyone.
3. If you guys don’t work that way you probably should. Our marketing and creative team ideate together and choose the social posts together when setting the strategy and calendar. It’s a collaboration. That has been the case at every agency and brand I have been at. Maybe suggest something like that? You still won’t get all your ideas through but at least you will be aligned.
That's frustrating, sounds like a huge waste of time and effort for no payoff. Since there's no shortage of holidays, real and made up (looking at you, National Breadstick Day), why not suggest testing some different types of content on them to see which your audience responds to best?
Why not employ A/B testing to measure different creative executions for effectiveness?
Also, is your team’s success measured against metrics like views or engagement? If so, and marketing’s briefs are keeping your team from meeting its goals, you need to work with marketing to improve the briefs. If not, then these conflicts are more personal preference and you should pick your battles.
Finally, you may have been empowered make copy edits and improve incoming requests, but no one likes being told their work is bad. Make the requestor part of the solution & collaborate so they buy in on the changes.