Does anyone else feel like the volume of 101 questions on this platform reflects a startling lack of training and mentoring of younger professionals in this industry?

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Holding companies won’t spend a dime on training because they can’t bill clients for it. Wait til those employees are running the show and both don’t understand the business and have had zero management training. Unless you count a 30 minute Lynda.com video course that your EVP had to take after hours per HRs request....

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Or an overwhelming majority of 20-somethings on this app whereas the people who know what to do are already gainfully occupied 😅

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There’s nothing wrong asking for help. Everyone in this group had to do so. We also had to do a shed load of grunt work to get beyond those positions.

Surely, there is someone in these organizations one can reach out to and ask. Crowd sourcing answers is no way to build the knowledge required to forward. You have to learn by doing not just phoning virtual friends for help like a game show.

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Profit margins are too slim for training. When I got into advertising in 1979 the traditional agency client relationship was still in place and agencies had plenty of money. As a result, people right out of school started at the bottom and were given small jobs to work on and plenty of feedback and mentoring. I started out doing trade ads for Borg/Warner automotive aftermarket, then local ads and commercials for the ABC affiliate in the area, to tons of commercials for Sears, to Coke, Levi’s and Saturn. Now creatives are expected to pay 60K at a portfolio school to learn stuff they would have learned while earning a salary back in the day. I don’t think this is an improvement!

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Agree w u. But for business doesnt care about training. Corp landscape. Especially this industry. No union for us...

likesmart

Very well said !

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What is training? 🙃

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I worked with a Media DIRECTOR who asked me what a DMA is.

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😱

Absolutely. Agencies invest so little in training. I’m always lobbying to get juniors on shoots and so far it’s only worked twice. How are they ever going to learn?

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Couldn’t agree more. I’m constantly having to explain basic concepts to team members that absolutely should know it well in advance.

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There is zero mentoring at my place, at least that I can see. Just a bunch of people scrambling to get the next round done in the next five minutes, over and over and over.

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Wish I could say it were better clientside. Kind of?

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Or good bosses?

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I do

Past 15 years, yep.

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