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Participating to some farmers markets is also a great way to build a local community around your brand/products, Nextdoor as well. I don’t know how/where you sell your products (online?), but you could also give to your friends and family some business cards with a discount code that they can give to their friends and contact.
I have sold a handful of things online and I do have business cards. I have tried farmers markets without much luck, but I think that had more to do with location. I haven’t heard of Nextdoor; I’ll have to look into that!
what kind of business do you have?
I technically have 2. The one I started with is homemade body products and a few minor home remedies for common aliments (headaches, sore muscles, ect). The second one I create shirts, bags, stickers, and a few other things.