Genuine question - how do you approach assigning roles and building confidence in younger creatives? Especially ones who are completely new to the agency world of things? I'm sure they are full of rich ideas and I really want to make good use of their fresh, ripe creativity while they are still finding their process. What's the most successful way you've found to help young blood come out with their creative voices? Would love your ideas.

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I'd also add to my previous comment... and this has been the best way to get juniors on their toes immediately in my exp. Partner them with seasoned creatives who ask questions (“What’s the wildest idea here?”) instead of dictating answers. It keeps their voice alive while giving structure.

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Give them bite-sized, low-risk projects first (social posts, mood boards) where they can flex ideas without pressure. Celebrate wins publicly. Nothing fuels confidence like hearing “This was your win.”

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