Hey everyone! I’m new to the bowl, but I wanted to ask if any of you have seen success with influencer marketing or what issues you have had with it?

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It depends on what you are trying to promote. What is it?

Me and my Co-Founder just launched our first MVP. It’s a software that is going to try and make influencer marketing more accessible to small businesses by eliminating some of the high fees involved. The first feature we launched is a tool that helps you estimate how much ROI you will receive per post from an influencer. We are still building out some of the features and so I thought it would be good to hop in here and see if anyone had struggles or paint points when they tried to step into influencer marketing.

My short answer irrespective of if anyone has seen success in this forum is, in general a resounding yes. Just look around you.

Pick influencers who seem to have the same values as your business/product. Also, with influencers you need volume, either a lot of them or many promotions done by the same influencer. Also make sure to mix it up, hire large and nano influencers. And the main challenge is quantifying results/success so ask them what they consider success. Metrics depend on your goals!

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