Hey I’ve gone freelance recently and been picked up more than I was expecting which is encouraging. I’m London based and doing a mix of CD, brand strategy and brand design. Expect that brand design will keep me ticking over given the market at the minute.

Curious to know what’s a realistic earning for your first year? Or how much of the year should I expect to be working? Appreciate there’s no exact science to this but just trying to get a sense of a realistic baseline to aim for. Thanks!

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Feast or famine really. If you get 9 months a year, you’re lucky. Hopefully charging more than staff, you can expect to make something similar than you would annually.

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I had a two week gap in my first year, and that was it. Partly due to my own mismanagement. I also worked through the holidays. In my second year, I had another two week gap. But that time it was really because my inbox was empty. That was in 2022 and 2023. So with some luck, you’ll stay very busy.

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