Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of course a ton out there for patient communications such as patient journey mapping but engaging HCPs is a very different beast. Looking for something a bit more nuanced than a traditional consumer framework. Thanks!

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Def include EHR advertising

likesmart

EHR can still be relevant - you can engage early in the workflow at diagnosis/testing - there may be an opp to intervene via pharmacy as well based on what the condition is and if a potential patient may have likely been misdiagnosed or going under the radar

Sermo and Doximity are great channels for this audience

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PwC 1 again, we are live at Craft 🍻

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I always have faith that everything will make sense, and we will move into a better era. Sometimes it's challenging to maintain that faith, but it's always there.

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I'm pretty active at my church, and I would love to help manage the church funds, but I don't have the slightest clue as to how to strike up that conversation. Has anyone else ever done this?

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Anyone else getting an obscene number of job inquiries on LinkedIn this fall?

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What books or resources do you all like?

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Any good insights on people towards the COVID-19 vaccine?

An obvious one I know... but how do you define your job? What’s the elevator pitch?

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Can EHR be used for unbranded comms? Wanted to get a sense of it you guys are recommending and using ehr ads for unbranded or pre-launch comms.

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Welcome to the group! Feel free to introduce yourself!

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