Chicago Creatives

How are you all feeling about the Chicago market right now?

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The big agency model is dying. While they will continue to exist in some capacity, they will be much smaller and less and less relevant (and offer less employment). The smaller, more nimble shops and in house agencies are the future of the ad biz in Chicago and likely everywhere. Clients just aren’t interested anymore in paying millions of dollars for an agency to deliver one 30 second tv commercial in 6 months.

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likesmart
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💀💀💀💀

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Agencies here are slowly dying

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It’s all going in-house, the “specialty” an agency offers ain’t so exclusive or special anymore. Not in a digital world. Savvy in-house people can get good work done for much less.

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Like High Dive that had 2 of the best spots on the Super Bowl. SOME types of agencies in Chicago are dying right now.

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That makes sense.

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