How do you tell if you’re actually underqualified or just stuck in a busted market?

I’m a sr creative at an agency working on major entertainment IPs, top 40 artists, brands, and experiential campaigns at a high level. My portfolio is current, professional peers tell me my work/CV are highly competitive, and I rarely get into rounds 2-3 with major companies & never get offers. 100s of applications over the past yr. Crickets. Grateful to be employed, but severely underpaid. What am I missing?

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You’re asking a similar question to almost everyone I talk to. Not sure what the answer is, but I can assure you, you aren’t alone.

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is the type of work in your book the type of work the places you are applying to? A lot of my experiential friends have trouble getting into traditional agencies becuase they have no traditional work in their books.

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Mmm ok. Well, again based on what I am reading here, I don’t know much about that world. But if you were to look for gigs at traditional ad agencies or in house roles, being a little more clear on what your discipline is will go a long way. GCD/writer, GCD/art director. Not GCD/production master/social strategy maven/etc. My two devalued cents.

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