I follow many international agencies, so this came up on my feed. This Indian cookie brand, Good Day, released a couple of these creatives with different people, with the same concept of using forehead wrinkles to demarcate an area that resembles their cookie. It was lost on people (as far as the comments section was concerned), and it made me want to share it on the bowl and ask for opinions. Was this a stretch or a brilliant concept? I thought it was a bindi so.. you know what I think :D

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Even with this set up I’ve no idea what this means. But maybe I’m not the target.

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I love the idea. Super simple but also extremely creative. I just googled the cookie and see the idea behind it. The cookie looks exactly like that so it's quite surprising that it didn't get through to Indian consumers who know what the cookie looks like,

Seems pretty clear to me. And I’ve never heard of the cookie brand.

Concept flew straight over my head the first time I saw it, but I’m also not familiar with the cookie. I originally thought they were making some off color joke about bindi’s, even though that didn’t make sense.

Seems this joke only works if you associate the brand and the cookie style closely.

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