I have to present our product strategy to senior leadership next week and I feel completely unprepared. I know the details, but big picture storytelling isn’t my strength. What works for you to prep and build confidence before a major executive presentation?

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Ask chatGPT how to frame it by giving all the details

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Big picture, I make sure I emphasize phrases and goals that execs tell to me. Annual and quarterly goals, KPIs, north stars. Vision of where the business is moving towards, and also the product. How each product decision moves towards that vision - flows, outcomes, stepping stones towards bigger changes, or compromises/tradeoffs due to constraints and how the outcome still contributes to the vision.

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What helps me is to go through the deck adopting the perspective of each of the execs, etc. in the audience (a persona in my mind for each person or group) with what knowledge I have of their pain points and interest areas i.e. the CIO may be more interested in infrastructure development; COO the resource requirements, customer acquisition strategies, and run rate impact; burn rate, sourcing, and costs associated for a finance type, etc. Then I storyboard my presentation based on what each needs to know, anticipating questions and building in examples and tidbits around these to keep the presentation engaging and to keep everyone awake.

Sometimes I will completely step back and think “what would I need to know if I knew nothing about this project/ product and what are the current key features that will be the most compelling to customers or most impact the company’s revenue or future growth?” Then I try to present that information in the first 3-5 minutes while highlighting relevant feedback from market research, product testing, etc. with incremental levels of detail as the talk progresses. Really nailing down the why - why this product is worth their sponsorship or investment, why it needs to be launched (what’s the key market gap being addressed?) and then humanizing how you present this information in terms of customer experience or lining it up to the company’s core values is key.

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Hopefully this isn’t too wordy lol. It’s the end of the day for me, and I could go on and on. I also make the responses detailed at times for questions about reportedly unfamiliar topics or anxiety-provoking situations. Hopefully this helps for future such situations!

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First collect the necessary information for framing the big picture, then build your story telling and then rehearse rehearse rehearse.
You'll make it

How will this make them money. Focus on that. Throw in buzz words they use.

Practice with others and act on their feedback.

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