What’s the difference between product marketing and product management at Facebook? Or any company? And product strategy …. So confused!

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Product marketing focuses on go to take the product to market, how to advertise for it, and what needs to be done on the marketing side of things. Product management is more focused on building out new features and figuring out how to improve the product so it can eventually be marketed. Also, roles differ company to company but hope that helps. There’s also good videos on product school’s website about it!

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I’d say Product Management covers kind of all the bases of product discovery, design, test, development, go-to-market strategy, launch and then starting the cycle again for new features. Product Marketing Management (PMM) handles the go-to-market (GTM) strategy specifically. Product Strategy should be somewhat involved in any PM position, but if it were a specific role it would involve looking at the entire product line offering and strategizing for the short and long-term trajectory, vision, priorities of the business in relation to market research, user research, and competitive analysis. That’s just my quick stab at this with trying to keep it as brief as possible. All three will overlap a bit no matter what based on just the inherent nature of working on product teams. Does that help?

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F

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Thank you both so much 🥺🥺

Need to do more research on what GTM entails

GTM responsibilities usually include (from my experience) pricing strategy, branding & marketing plans, sales strategy, identifying a target market, aligning cross-functional teams for launch, analytics on launch performance, etc!

About $50k a year.

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