I have worked on “campaigns” meant for Cannes entries. Early in my career, I was all about winning. My focus shifted to just wanting to do good work. How important are awards to you?

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I believe winning doesn’t matter if you don’t win the right way. One of my directors once said - take no pride in being the top turd in the turd pile.

I can’t say that it wouldn’t be a huge moment if I worked on something that won an award. However, there is a lot of great work out there with amazing reach that will never get an award. There are a lot of other ways to feel good about what you have produced.

Once upon a time for me, bigger awards meant promotions and/or bonus, because recruiters would be calling. Most of the work I’m most proud of aren’t award winning.

I don’t want the awards for the recognition so much as what I think they will do for my career. Having won major awards at Cannes and other prizes it’s like the best thing put on top of your résumé you know.

Mine are 20 years old. They don’t carry the same weight like they used to🙂

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