I joined a company as their first marketing hire and now feel like an internal service desk instead of a strategist: everyone drops random requests on my plate. How do you initiate a conversation where you can reset expectations and reposition yourself as a partner instead of a task-taker?

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I am experiencing this similar challenge. While we had low-level marketing, I was hired as the first executive level, specifically to drive strategy, however our team is sales support. When I advocate for the team and push for true strategic marketing the exact quote is "Well, we've been quite successful for 30 years without marketing". I have had some wins - our first VBL, Hubspot, brand new website, launched B2C, and Amazon, but I can only exist this way for so long. We still aren't doing basic marketing like search, campaigns, or any lead gen outside of B2B and social. Sell sheets and tradeshows are their bread and butter and thats where they want to stay. It's so exhausting.

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First thing you might want to do is talk to management and get some clarity on your job and who exactly you're working for. If people are dropping random requests on your plate, as you say, it could be that you're intended to handle random tasks. If your role is intended to be something other than that, then you can establish some guidelines and set some boundaries about who can assign work to you.

Book a short meeting with leadership to discuss goals: “I want to focus on initiatives that drive strategy, not just requests. Can we define priorities together?” Framing it around impact usually lands well.

The best way to nip in the bud is to articulate your vision and strategy for what marketing is and can be at that company. Then that strategy is your filter for all the nitpicky asks

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