I think long winded resumes is boring. Do you do bullets for each company or just list clients?
If you do bullets - how many per job? Also, do you find the bullets to be redundant from company to company? (Pitched and won xyz, Oversaw a team yadda yadda, etc..)

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I think it all depends on the content. You're right that it should be sparse. People tend to skim and scan. So what probably matters, in all honestly, is how impressive the names are. If you've worked for major agencies and had household name clients, that will get you noticed. No need to explain how you did it on the resume, that's what interviews are for. And if you want to show some personality or wit, that's what the cover letter is for.

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