I'm averaging about 1% answer rates on cold calls lately and it's driving me crazy. Been at this for over 2 years but the last few months feel impossible. Has cold calling always been this much of a numbers game or did something change?

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Cold calling has always been a grind, but I also think buyer behavior has shifted. People screen calls more, and a lot of companies don’t even have direct lines anymore. It’s not you, it’s the environment.

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