I'm pivoting from another field into marketing, and the transition has not been going easy on me. How many applications did you send before landing your first real marketing role, and what was the one change you made that noticeably improved your hit rate?

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It's been about 12 years since I've done this, so my memory is a little foggy. But from what I recall, there wasn't any huge change or watershed moment, I just kept spamming "Submit" for months and finally got an agency to take me on as an assistant something or other.

Most people I know sent a lot, dozens, sometimes over 100 before landing that first role. The big unlock is usually tailoring a focused story on your resume about why you’re switching, plus 1–2 strong, relevant projects or case studies instead of a generic “I’ll do anything in marketing” pitch.

I was lucky to find my first role immediately after applying way back in the day. I went into professional services marketing by accident. It’s not glamorous or sexy but it pays well and is relatively stable. I’d recommend looking for “boring” marketing jobs.

This isn’t the exact info you are looking for. When I made the switch from copywriting to UX the major change started with my portfolio. I removed all of my tv spots. It made me physically ill. I needed to be focused on my digital work. So if your background still focuses heavily on previous experiences over what you want to do then that may hinder you.

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