It's a good thing Amazon has all the money to test out things like this, but what an insane way to get customers to slowly move away from Amazon's competitors. A bot will fetch you Amazon's store brand version of the cereal, chips, and drinks you want in the hope that you'll slowly forget about the OG versions. Would you try this or are you stubborn about not being brainwashed this way?

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Aren’t whole food’s cereal brands just hippy versions of OG cereals anyway? So, you’d be trading organic fake Froot Loops for deadlier real Froot Loops in that scenario. Or else buying something like real Pepsi instead of something like Zevia. The real benefit would be in getting stuff you’d have to make a trip to Walmart or target for separately (or that you’d have to order from Amazon and wait for).

That’s not what this says at all.

In fact, it’s the opposite.

Wait, I didn't realize that's what was being said. My bad!

OP, they just want to invite people to come to the same store and be able to find everything. Whole Foods brand and not. That's what this is about, not making. people buy WF brand instead.

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