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Aren’t whole food’s cereal brands just hippy versions of OG cereals anyway? So, you’d be trading organic fake Froot Loops for deadlier real Froot Loops in that scenario. Or else buying something like real Pepsi instead of something like Zevia. The real benefit would be in getting stuff you’d have to make a trip to Walmart or target for separately (or that you’d have to order from Amazon and wait for).
That’s not what this says at all.
In fact, it’s the opposite.
Wait, I didn't realize that's what was being said. My bad!
OP, they just want to invite people to come to the same store and be able to find everything. Whole Foods brand and not. That's what this is about, not making. people buy WF brand instead.