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The award circuit can feel a bit "pay to play" TBH and often times they can cost $500+ per entry, per category. Work only gets promoted if it attracts clients/talent aka whatever they want to promote. I do think those who are actually making the work should be looped in.
Does that ever happen though? I’ve never seen an ECD or a CCO remove the creatives from the credit list and taking all credit.
I always see creatives celebrating awards win and CCO’s tagging the whole team.
Tens of thousands of dollars. Any money not directly earmarked for wages/overhead (and bonuses for certain employees) is usually spent on awards since it’s a pretty clear ROI for the agency to get more visibility, more clients, and a better rep (in theory)
Crazy thing is there’s no guarantee you’ll win