I've been a copywriter for 3 years now, and I was in a different agency each of the three years. One thing that was consistent for me was that my supervisors, mostly the senior copywriters, weren't so proficient with writing copy. They were good at offering a direction, but never have they come up with something I thought was impressive. Do you have the same experience?

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Really?? How did the senior copywriters become seniors then? I feel like they may have it easy in that case because getting promoted as an AD is hard. They expect so much! Talent, craft, concepting design, communication, strategy, leadership and more

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