{ "media_type": "text", "post_content": "What are some of your recos for the best comms/PR books and sites to learn more deeply and further your knowledge in your role?", "post_id": "5d083963132b4d001c85dcff", "reply_count": 3, "vote_count": 0, "bowl_id": "5a99d0eaf3a24900132cf9b4", "bowl_name": "PR and Communications" }

What are some of your recos for the best comms/PR books and sites to learn more deeply and further your knowledge in your role?

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Personally I’d say don’t restrict yourself just to PR books - read anything on the ad / marketing / comms industry (even just business) as a whole and you’ll have a wider understanding of the landscape. Everyone recommends Good to Great (which I found superrrr dry) but take a look at Contagious: Why Things Catch On, The Tipping Point, and not sure if you’re M/F but everyone should read Lean In 💪🏻 also, a lot of universities share lists online of best (xx topic) books to read if you’re wanting some more nitty gritty options.

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Thank you!

check out Julian Coles 2019 strategy reading list

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