Okay, this is the worst rebranding attempt I've seen. How ugly is this new logo? Did they just open Microsoft Paint and whip up something in five minutes? Who would think this is a good idea?

Post Photo
likefunny
Posting as :
works at
You are currently posting as works at

https://www.instagram.com/reel/DNyWfobXtD5/?igsh=MTdzdW1nZnMxY3Y5bw==

helpful

Are you MAGA? And how is your redesign better?

Okay, I'm not taking a political stance at all. I actually don't understand what's political about this rebrand at all. I'm saying this logo is awful and I can't believe how much money they spent to create something so ugly and simple. A student would have gotten a C if they created this in school.

Tbh it’s not great but it’s fine. The old one has nostalgia but it’s very busy. Likely the client got in the way of doing anything truly good. What they ended up with is much simpler to use in most situations compared to the old, even if it’s nothing too exciting. Maybe I’m just jaded and have low expectations though.

Just needs moved down a few pixels.. maybe then to the left a few. If you’re stripping away everything else it helps to get the two elements you have left perfect.

It’s cleaner than the bean shape thing from before. But at least throw a barrel in there somewhere. Or a Saltine.

Related Posts

Hello fishes,

My yoe is 6 years first company. I am a senior cyber security analyst.
I have worked with multiple technologies
Endpoint security, virtual patching, network security, email gateway, dlp, lbs. Now currently working in VAPT for more than 3years with multiple clients managing most of the work and connecting with clients, also implementing technologies. Tools currently working in are Qualys and Tenable.
I feel Iam very underpaid with 6.5lpa.
Can you suggest or refer me something.

like

When a company asks us to provide the offer letter we are already having , is it fine to provide it to them as it is confidential.

like

Hey Guys, What’s the Salary expectations for a Senior consultant with 5yrs of experience in Service Now can quote with DELLOITE USI

like

What is salary range in MongoDB for International Sales Manager based out in India?

like

What is the salary for Video editor with 9 years of experience?

like

I am thinking to switch my career from being an auditor to software. How hard it is to switch? Has anyone done this? What are your experiences? Thank you.

like

Any book recommendations on handling office politics?

like

How long it will take to receive cis form after L2 interview round. I have attended L2 round last week. Still no response

like

How is Gartner for a senior Software engineer. In terms of wlb, pay, job security etc

like

Are there any life sciences firms that ACTUALLY have good WLB? And are hiring? Asking… for a “friend” 🥴

like

What's the most unhealthy habit you have and does it affect your work? I stay up late bingeing Netflix after a tough day and then I'm tired the next and it's a cycle.

like

Hello everyone.. i have been rolled out of a project recently. I need to submit my client laptop via courier. Please help me with the policy of reimbursement related to this. Thanks

If you work at a FAANG company, have you experienced workplace discrimination?

like

How is performance measured at MBB?

like

Was just asked to reduce my rate by 20%. Sorry, but I’m not having a Cyber Monday sale.

likefunnysmart

I may need a freelance senior (ish) AD to partner with for the month of January, in house at a start up. Post your books!

Any California freelancers/ self employed know what’s up with the CARES Act being implemented? When can we expect to apply?

like

My accounting edge finance is not compatible with the new Mac OS. I do not need the $15/month subscription they offering as an upgrade since I’m a lone freelancer. I’ve always kept my own books and did my own taxes. Anyone else out there with a basic bookkeeping program recommendation for Mac would be appreciated.

like

How can i get my entire relocation allowance, as I would be shifting from Pune to Banglore and company is offering me 1.5Lac for relocation.
They are asking for the bill.

like

What will be the take home salary of 11.55fixed and 45variable salaried person in cognizant?

like

Additional Posts in Chicago Advertising

Saw FCB is hiring. How is it there? Down to grab/coffee or a drink with anyone (preferably creatives) that works there! DM me.

like

If the wife is the chief creative officer and the husband is a creative director within the same company, isn’t that a conflict of interest? Asking for ogilvy.

funnylikehelpful

I see several AE openings at FCB. Anyone know what the accounts are?

like

Thoughts on Oglivy Chicago?

like

JOBS!!
Neptune Retail Solutions is hiring an Art Director/Senior Art Director. Amazing work life balance! Feel free to DM if you have any questions :)

like

Anyone here have any experience with The Mars Agency? What’s it like over there?

Thoughts from any insiders at havas? Is there appetite for good work, how has the agency adjusted to COVID, are there any new openings on accounts?

like

What agency is doing the new Mayham spots for Allstate?

like

Anyone know anything about Facebook Chicago? Good place to be?

Thoughts on Ogilvy Chicago?

like

Does anyone know who is running production out of Kohler up in WI?

like

What’s the scoop on DDB Chicago??!

Anyone have any good contacts at ARC? I’ve been trying to get in with no response ( account management)

Does anyone have intel about culture at Goldman Sachs? Their latest CD position looks appealing, but finance can be so damn dry.

like

Looking for insights about Symmetri. Anyone know about it from the inside? Seems like a nice, small agency, but would love more info, thanks!

like

Anyone have any insight into working at Epsilon Chicago?? Much appreciated!

like

Does anybody know anything about working at Ulta’s HQ? Do people like it?

like

What does tronc (formerly Chicago Tribune Publishing) do, exactly? What’s the role of an ad copywriter there? They are vague on both the job posting and their website—but I’m also getting desperate.

like

Who is working on Walgreens pitch?

Ogilvy + WundermanThompson?
McGarry?
DDB? Energy BBDO?

like

More layoffs last week at Leo B. Seems they went after more Seniors & $alaries. Thank you France.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal