Thoughts on closeness with PMDs for sponsorship? I heard from previous GSAPers say that they cold emailed to get PMD sponsorship, but I also heard the opposite where you need to work closely with the PMDs in order for them to be sponsors. I wanted to get some thoughts and see how previous GSAPers went about this? TIA

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One of my PMD sponsors was my project’s PMD and I had known her for years, so that was pretty straightforward. But the other PMD I had was the leader of my entire account, so he by no means knew me on a personal level. I set up time to introduce myself and present my business case presentation to formally ask for his support. If you get someone who doesn’t know you, I recommend doing the same instead of just cold emailing their support.

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How close you are determines how strong the support you receive from them will be. PMD support goes beyond just filling out the form, they can pound a table for you and ensure you get sponsorship.

I didn’t know both of mine super well, only in passing on my project, but my SMs spoke highly to them on my behalf. I then started to work with them individually, including 15 minute check ins on my plans and goals, and why I wanted my MBA. It was enough to earn sponsorship from two P’s and each went to bat for me on top of that.

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I was really close with both of mine but some people aren’t. The survey they need to fill out is super short so they don’t to know much about you and it’s not a huge lift so cold emailing could work. I’ve heard of people asking SMs they are close with to ask a PMD that they don’t know if you interacted with the SM more regularly. Also some people ask their coach’s coach if their coach will vouch for them

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You don’t need to necessarily be close with them, but it’s an added benefit if you feel like you can practice your pitch with them, have them review your deck, etc.

Their “official” role is to just fill out the survey, but the best sponsors will talk to panelists in advance for you, etc.

Plenty of people do fine without the above though, just do the best you can to get someone who cares

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