Uncommon producing work that’s common to its own work

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Another this vs. that format🙃 so copy-paste atp

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So what Uncommon slightly phoned-it-in for a fin tech client. It still works. And this will help pay for the other cool stuff. Let’s not knock a creative shop that is still flying the flag for creative comms in the age of A.I, retail media and anti-brand.

What’s actually wrong with this though? If you want actual original innovative creativity go and work in TV, film or art - oh wait each of their works also follow familiar narrative structures and forms….

Everything is derivative and a remix of everything that came before it. Execution is where you differentiate and become distinctive.

We should look past our obsession with original concepts. It’s killing a lot too early.

The Monzo concept is bold, eye-catching makes use of distinctive brand assets and guess what? It’s look great on a giant 48 sheet from 50 yards away.

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Hi Nils!

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I don’t really understand the comparisons. I understand which one is supposed to be better because of the art direction but what’s a toilet and a fountain have to do with anything?

likesmart

At least they’re not stealing from others on this one

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Lots of their ad campaigns are derivative. Usually of other ad campaigns. But lately it’s also been artists. A pinch of Ai Wei Wei here, a dash of MSCHF there.

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Ahh thanks for this. I knew it was familiar but couldn’t find out why.

There's nothing wrong with a big bold headline that everyone can read!

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