When considering a new platform to put your ad Spend towards or are considering a new advertising partner, what are the most important things that you need that partner to show to buy in?

like
Posting as :
works at
You are currently posting as works at

How they are viewed in the marketplace, any unique offerings or capabilities that make them better than a powerhouse like Google, any special discounts or rates, integrations with brand safety and measurement partners.

like

Unique legitimate inventory with a specific audience that aligns to my goals

like

Anything.

Rates - is it cheaper
Audience - is it new reach, or new frequency. Both can be good.
Content - is it the right context, or more brand safe, or does that matter at all
Data - can they use my data, or do they have potentially better data than others?
Learning - do they help me learn something? Maybe they are similar to another partner but might perform better.
Added value - can they give me production, or research?

What r you trying to achieve with media, and how do all your media partners contribute to that and/or overlap and how will adding this to the mix impact that. Etc

like

Related Posts

Hi Guys
Got a mail about CBO Party upcoming Tuesday
What generally happens in this meet ?
It's my year and hence curious to know

like

What's the salary range for P20 band?

Looking for a role in Financial Planning and Analysis at middle management level. Have more than 15 years of experience.

like

Currently handling my blog on Wordpress.
Looking to explore in writing field.
Freelance part time or full time.
Good in social media blogging as well.

Do comment on this.

like

Marsh

Current CTC - 9.5 LPA
Work ex - 2.5 years
MBA - from a decent B school
Designation - MT

Am I being underpaid? Just wanted to confirm for knowledge.

like

What you didn't know about engineering...

like

Hi folks,
My exp is around 9 years and working in the telecomm domain for the entire time.
I want to switch to data science or data analyst domain now.
Is it possible?

If possible then what certification would help me?

like

How’s life in STL?

Any Energy folks here? Thinking about a move…

Interested in what you’re earning / any places you know hiring. I’ve got 6 yoe with extensive experience in networks / retail working on decarb / strategy / economics / reg - any ideas?

like

What does everyone wear for client meetings in a WFH setting

like

"I'm not a copywriter so this is gonna be terrible BUT..."

🙃🙃🙃

likefunny

Do we have Cab facility for NatWest Bangalore??

like
like

New to casing and looking to case with people over the next few weeks. DM me if interested!

like

Sydney, Australia Hiring team!? Please let me know.

Post Photo
like

I went from meeting HR to the head of my department I’d be working for in 3 days. This seems fast. Does it to anyone else? It’s a super fast growing fin tech. I think they may just need bodies.

like

Looking for insight on business immigration firms in LA. I worked as a judicial clerk/staff attorney at the immigration court and occasionally handles decisions involving employment-based immigration, non immigrant visas, and waivers. I’d like to get into business immigration and eventually advice and counsel for employers, so I’m wondering whether I should be looking into full service firms with L&E and immigration. Thanks!

So here in CA there is a lot of talk about certain jurisdictions doing virtual jury trials. As a firm we won’t agree to it and if push comes to shove we’ll take it up on. Writ. What is everyone else’s opinion?

like

What are the steps are you taking as against omicron variant ... Please share your ideas

like

Additional Posts in Media Wizards

What do you think about Newfronts?

smart

Looking to make a jump. SVP/EVP media agency/client side. 20+ years experience in planning, buying, partnerships, content. NYC or North Jersey
Know any client side recruiters or good agencies looking?

Does anyone have recommendations for free or free trial media planning resources that would be helpful to use/reference for a student project?

What’s so compelling about the sales side that makes agency people move?

Experience with keeping the account once your client gets acquired? Does the account get moved to the bigger company’s agency?

like

Any thoughts on initiative agency in Los Angeles?

like

What’s the difference between being Google Ads Search certified and Google AdWords certified?

Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a media focused agency.

like

Thoughts on Zuya, re: cookieless targeting/cookieless future?

Or just ... cookieless future in general?

like

Are your clients still all excited about Snapchat even though the cost is quite high and the metrics are only marginally better than last year??

like

I took consumer behavior classes in school and I’ve seen bits and pieces of it in my job as a media planner, but I want to do it full time. What career opportunities exist for consumer behavior?

What would make webinars interesting and worthwhile to attend if you're already slammed in your day to day?

like

Thoughts on Pathmatics?

Can it actually provide media spend? Are all brands in there or do you have to request to get brands in, etc?

like

Hey all, I have a brand who out of left field has expressed interest in using Instagram to target HCPs. Any examples or research to share that indicates Instagram makes sense strategically ?

Anyone ever work with Advantage? Agency recently onboarded the tool and hoping to see how other agencies have worked with this as we’re running into some issues.

likehelpful

What’s the inside scoop on GALE agency NYC?

like

What’s it like to transition from a media agency to account management in digital ad sales?

like

What's the shiny new toy you're impressing clients with this month?

like

Media buying burn out. Is strategy any easier?

like

Recently laid off and looking for recruiters that specialize in media/strategy/advertising (both agency and client side). Sure there are others looking as well - would greatly appreciate any info.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal