What’s it like to transition from a media agency to account management in digital ad sales?

like
Posting as :
works at
You are currently posting as works at

What do you like about the agency side? I made the transition and eventually switched back to agency. I missed the big picture strategic thinking. It was fun and had good perks, but didn't challenge me enough.

like

If you want a better work life balance but like the strategy I would recommend switching to the client side.

like

I will say-I don't have an MBA and found it easy to find a job on the client side. I think that the "MBA to get in the door" is phasing out on the client side from what I have seen. That could also be because I am not in NY or LA. Also- I would be hesitant about saying that clients hire agencies for strategy. Each situation is a bit different of course, but our agency is just one of our many partners for the overall marketing planning that our team is handling internally. CRM campaigns are not touched by our agency, overall organizational marketing strategy is not touched by our agency. I would recommend applying to both AM and client side.

like

The only thing that I truly like about the agency side is the strategy input. I’ve been looking to transition because I want a better work life balance and overall just need something new

I would recommend figuring out what it is you like about strategy. Is it the consumer insight? Client facing aspect? Vision setting? And is it the account that is hindering your work life balance, or a function of your agency? Also be realistic....most planners aren’t qualified to go client side (again, most) unless you have an MBA maybe...but even so, there is a reason why clients hire media agencies. To be the experts in strategy.

I think an account management role publisher side would be a smart and realistic starting point with low risk - if you hate it, you can always move into a different role once you’re in. And once you prove your strategic value I’m sure any company would want to encourage finding the right role internally for you.

Good points. I forgot my client wasn’t the only one that existed for a minute :)

Related Posts

McKinsey & Company What are the TC bands at McKinsey & Company Digital? How's the brand recognition and is there a path to Partner?

like

Got a 74 in AUD after being an auditor for two years... my first exam and I’m feeling like maybe I’m just not smart enough to pass these exams

like

Hello Fishes,

Can somebody please let me know, what all the skills are required for the Data Analyst role in the Amazon.?

I mean any specifications like Pandas or SSMS like that ...

Thanks in Advance... 🙂

like

I left Audit at a midsize firm to join KPMG erp implementation consulting about 6 months ago. So far they seem to only want to staff me on projects with a heavy focus on technical accounting and audit. Spoke to a lot of others who have left and seems like being pigeonholed or staffed on projects not related to the actual core work of the practice is the common reason. I've been on the fence about whether I should stay and hope to be staffed on better projects in the future or leave soon...

like

Anyone studying toward the CIPM have any tips or study resources? Particularly those with a legal background working in privacy and regulatory compliance (non-IT cybersec). Would be delighted to connect. TIA ⭐

like

What do fishes know about an alliance management career? How do you get into it? What’s career progression / wlb like?

like

Have worked previously as business consultant, pm in banking domain (10 years) and now as Product manager for a Bank(1 yr) - what are the chances FAANG would be interested in my profile for product manager/ project manager profile?

like

Hi, I recently moved to Canada for the onsite opportunity of my project but I am not at all happy with the salary paid to me because of high cost of living in Canada and I am currently having a closed work permit.
Is there anyway I can change job in this situation? If not, when can I do that?

Thanks.

like

Possible to break into buy side finance after 1 year MBA at INSEAD, LBS, Columbia Business School, or Kellogg? I have 4 years MC exp and a Masters

like

I am new to EY. How to check one's exact designation in the system (I am a senior, but want to know whether it's SCon1/2/3?

like

Long drive tomorrow. Does anyone know of any on demand CFP continue education courses out there? I’d love to knock out 15 hrs of CE on this drive, if able. 🤦‍♂️🔫🤢

like

Hi 🐟 s,

is there a way for tech consultants to become partner ? i am sure there would be but what would be the fastest ? is the bowl reckon quick shifts or sticking to the way on top .
love to know if there are any experiences .

like

Hu guys, I am planning to take Microsoft azure fundamentals exam , can u guys please tell me how to prepare for this exam , like how do I get the study materials ?

like

What made you realize that science was the right path for you?

like

Any audit senior 3 and 1st year managers here? What positions are audit senior 3 and 1st year managers leaving big4 for?

like

Hi Fishes,

How is KPMG digital lighthouse in terms of WLB and career growth? What are the perks of joining KPMG India?

Please give some advice as I have an offer from PWC India as well.

Has anyone taken the CCRP exam? Currently looking for test prep resources and there are very few. The exam book combo I found on Amazon has mixed reviews and I think the best way for me to prep is to see the questions and get comfortable with them.

likesmart

Have any ADs out there jumped frlm an advertising agency to a more production-focused role? I’d love to do film/TV/music videos but not sure where to start because the idea of freelancing terrifies me

like

Has anyone taken the SASB FSA exams? Any advice?

like

More Posts

To all the landlords/property managers out there what is the biggest problem you face on the day to day?

like

Medical device sales 100K OTE 4YOE.

Any other industries out there on straight commission or is that just us?

Hello Everyone,
Need referral for Manual + Automation Testing with Work Experience of 3+ yrs, Please help for any job opening in your company.

like

Is it mandatory to submit previous employment declaration while submitting Income tax declaration. Or we can just skip this. Since this is my 2 nd company not aware of this much. What happens at the end of financial year if we don't declare previous employment declaration. Seniors kindly help🙏

I recently accepted an offer and have onboarding coming up. Any idea how busy I’ll be in the evenings for those couple of days? The calendar invite only goes until 4pm but I wasn’t sure if there’s any additional events that go on. My fiancé wants to travel with me so we can spend some time in the city where I’m onboarding, but not sure if I’ll be busy the entire time or not.

like

EY India or Mindtree which one should join? YOE : 7.11 Tech Consulting Data excellence

like

Anyone have any car rental hacks to get something other than a compact to show as a compact on the receipt? Traveling on federally reimbursable funds, so need to show a compact car. But hoping to get something nicer but not get flagged by the Bean Counters. Thanks!

likefunny

I got a follow up call on an application for a "Remote" position. Talked to the recruiter and was told they planned a mandatory return to the office in the next year and the position was only "Remote" until then. Has anyone else see this?

Looking for job opportunities in oil and gas industry,FMCG,fmcd, EV segment

Should I ask for a refund for my Delta flight or keep it as credit that can last til 2022? Delta is losing about 50m a day, so it’s a bit concerning. What would you do?

like

Any any one here created irrevocable trust? If so what are the annual expenses of maintaining the trust? How hard is IRS paper work

like

Is Meetup legit and a good way to meet people? Looking to find new things to do with new people

like

Hi, I recently moved to Canada for the onsite opportunity of my project but I am not at all happy with the salary paid to me because of high cost of living in Canada and I am currently having a closed work permit.
Is there anyway I can change job in this situation? If not, when can I do that?

Thanks.

like

How to ask manager for onsite opportunity?

like

Tror ni möjligheten att wfh kommer bestå post-covid? Jag trivs ganska bra med det. Hade gärna gjort det någon gång i veckan.

like

What is a average yearly raise? My company claims they only do a 1-5% raise per year. I won’t even be able to catch up with this year’s inflation. Is it crazy to ask for a 20% increase?

like

Any tips/scripts on how to negotiate for better salary without turning down what the co is offering?

like

Is there a lot of attrition at Guidehouse right now?

like

I am looking for accommodation in Banglore HSR layout or near by location. (1Bhk,semi/fully furnished)
Any leads
(What would be tentative charges for maid incl. Cooling cleaning n clothing)

like
like

Additional Posts in Media Wizards

Anyone ever work with Advantage? Agency recently onboarded the tool and hoping to see how other agencies have worked with this as we’re running into some issues.

likehelpful

Any media folks want to make an easy $100? (Ctd.)

like

Thoughts on Pathmatics?

Can it actually provide media spend? Are all brands in there or do you have to request to get brands in, etc?

like

What’s the inside scoop on GALE agency NYC?

like

Media just doesn’t seem fun anymore.
Please talk me off the ledge

like

Looking for training courses or similar on linear TV planning & buying. Any resources out there that go a little deeper than the basics?

like

Anybody working with HudsonMX? What's their business model?

Is it possible to have video ads that drives clicks? Can you please share some links as well? Trying to figure out what videos are good for DR, thanks!

How did we ever allow Facebook and Google to grade their own homework? It’s super weird, right?

like

Recently laid off and looking for recruiters that specialize in media/strategy/advertising (both agency and client side). Sure there are others looking as well - would greatly appreciate any info.

like

I don't do social. What is the point of showing views on a promoted post?

Post Photo

My 2023 media budget was just rejected and I was told I need to cut 20-30%...but our growth goals are 10-15% next year...not sure how upper management thinks we are going to do that without advertising...

like
like

Do you have any suggestions for interesting vendors you’ve worked with that focus on CPG? I’m thinking around the lines of an Ibotta or Scuti.

like

Thoughts on Zuya, re: cookieless targeting/cookieless future?

Or just ... cookieless future in general?

like

So tell me, how did you land your dream job?

like

Hi everyone, I am getting ready for a job interview, and need to create a media plan. I was hoping someone can help me with the next task: basically, I need to create inventory recommendation based on past performance. What I am very confused about is that they gave me Booked Impressions (=4M), but in the task it says I should assume there is unlimited inventory. Am I supposed to use this 4M only to calculate spend, ROAS, etc., but can actually have unlimited allocated impressions? Thank you!

like

Anyone ever worked with Pulse Point? Honest thoughts?

Does anyone have recommendations for free or free trial media planning resources that would be helpful to use/reference for a student project?

Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a media focused agency.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal