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Advantage is not built for media, does not have a useful broadcast buying or media planning module
Yeah, sorry but your instincts are right. Hate to also break the news but Advantage has been promising upgrades for several years. They tell a nice story to agency finance but when media people dig in they find that it’s not usable for broadcast buying and several more issues. From what I’ve heard, many also have to pay for and use Strata for broadcast and figure out a way to have systems communicate
Run away as fast as you can. Our billing/finance team used it and we onboarded media 6+ months ago. Despite the sunk cost and hundreds (thousands?) of collective hours put into it, we're now exploring alternatives.
Advantage is like taking a time machine back to Y2K…. I feel like any moment a pop up will way “would you like to play a game?”
Following! My agency also just onboarded with Advantage and we miss Strata already.
RIP Strata! Same boat. Any tips to help media plans and billing play nice? That’s probably the biggest issue that the “data allocating” feature isn’t fixing. Only solve I can think of is building out buys on calendar v. Broadcast but an absolute last resort.
Advantage is sooooo antiquated!
You mean dis-advantage? It’s literally the worst
We are not using advantage for media any longer but looking at Hudson/MX Does anyone have any experience with this software? Initially again not useful for local media buying. Any insight?