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The advertising industry has been eating itself. AI is just the hot utensil right now.
It'll shift budgets for sure. Fewer dollars needed for ads and assets, more money for media or high impact experiences. It's not necessarily a bad thing unless you're stuck working at a production shop.
Pro
oh hey that's me 😭
There is nothing an ad agency can do that AI can’t do faster and cheaper except answer the phone. The future is a highly streamlined agency with account and creative strategists guiding clients through the AI work. When it comes to production, agencies will collaborate with reborn production houses or use their own in-house talent, trained on AI, to polish AI outputs. Bad news: everyone’s fired. Good news: YOU are now an ad agency.
This is correct
Nah
I assume AI will eat most industries. It's just a matter of time.
AI won't take my job.
Someone who knows and uses AI better than me very well could take my job.
Maybe in the very short term, but I suspect with everyone using the same tools it all gets homogeneous very, very quickly.
And as for someone good at AI taking my job, well, there’s an MIT floating around right now that shows AI overuse can make you significantly dumber, so I’m not that worried about that.