Does anyone have a POC at TikTok regarding gaining access to their self-serve paid Ads platform? Anyone having trouble gaining access to it?
Digital Media Buying
What certifications does everyone in this space have? Which are table stakes and which really set you apart? Currently freelance doing paid search/eCommerce/social media.
Has anyone made the move from working at an agency to working as a contractor? What was that like? Struggles? Perks? I'm determined to work for myself at some point and would appreciate insight.
Media folks with families who moved to Chicago/burbs or to any other city from NYC/Burbs, how is the living,job market,growth,overall difference vs. NY? I’m planning to relocate. Appreciate responses🙏
When is a content marketing strategy a content marketing strategy? (And not some other kind of strategy)
How do you survive in this industry? Does anyone genuinely LOVE their job? I mean I love free shit and food but it gets old.
Joined a company about 6 months ago. We just moved offices and the new office reminds me of every 90’s office movie. It’s making me miserable to spend time in this space. Is my misery valid?
How many of you are adapting to learnings from behavioral economics, psychology or other choice theories in your media plans? Or is your org still just focusing primarily on how media is purchased?
I’m curious to know what is the latest digital innovation (format/vendor/tactic) that regularly makes it onto your media plans? Or that you think works well & is underrated? (Any campaign objective)
Being asked by multiple parties on how to best serve paid social so that it can be better tracked by 3rd party analytics /attribution tools. Having discussions around serving via DCM. Thoughts?
What are your favorite sites for keeping up with digital media/industry news? Looking to create a comprehensive personal RSS feed and don't just want to stick to the basics (AdAge, AdWeek, etc).
Yeah so my title says “integrated” but my current (new) job is expecting me to do broadcasting...I’ve never planned broadcasting...got any tips?
Question for folks on the biddable side (paid search, social, programmatic): how are your teams structured? Are buyers aligned by channel, client, campaign? What does leadership look like?
What career options are there for someone wanting to leave that agency social/display life? What type of keywords are best to use when searching on a site like Indeed?