Data and Analytics in Advertising & Marketing

Is AI coming for the data analytics field? It sure sounds like our jobs might be on the chopping block. 😔 who's worried?

I am looking for talent in the following fields
Abinitio
Qlik
ToughtSpot

Has anyone done data analytics for an agency and for a private client? Which is better/tends to pay more?

I have a strong background in Advertising and Marketing, backed by successful product campaigns driven by deep insights into the target audience.

A year ago, I shifted into Data Analytics to merge this expertise. Despi… more

Master of Science Digital Marketing and Analytics- how good is this course? My son wants to pursue this and I am a bit confused

Happy Solar Eclipse Day! How many of your clients have been incorporating the Eclipse into their marketing? What do the results look like?

Brand Managers - What are you pain points/challenges do you face when optimizing keywords?

(For context, I'm a Data Scientist and I'd love to hear your thoughts on how I can help solve some of … more

Hi All - I was just laid off from Intel from my Analytics & Insights role. I also have project management experience so if anyone is hiring or has any leads, I would highly appreciate it.

I've been working for a company several months now and they're gradually going under financially. No one has said anything about layoffs or declaring bankruptcy, but I also don't want to h… more

New here but I have been dealing with some major anxiety about AI taking over my job in the next year or so and I have no backup plan. Is anyone working on a plan for when they are replaced by AI?

🌟DATA DISCOVERY🌟 Share something new that you found or learned in data this week that might interest others!

Curious to know what your hourly rate ends up being after deductions. I'd like to get into independent consulting and I'm not sure what to charge.

How often do you actually use Python?

Is anyone out there using Winmo, Pathmatics or MediaRadar for competitor analysis of social spend across channels? I'm not in a position to afford a subscription to these, but would be keen to hea… more

Any insight on working for Pinterest in data science/management?

Anyone hiring remote part time or consulting analyst? Trying to find a sustainable supplement to my salary and gain additional knowledge/insight in the field. I have 5 years experience with data, mini… more

Any suggestions for a career pivot for someone currently in the data analytics field? It's become extremely competitive

What apps do you use on your phone to assist with work tasks/projects?

Has anyone found a good time series forecasting model that can incorporate media spend and give us anything remotely accurate beyond 90 days? ALTERNATIVE QUESTION: how are you helping with forecasts f… more

Top ways to keep on top of media measurement industry eg new techniques and ideas ?

What's your project management system of choice?

Curious to know what degree or formal training you have that isn't directly related to D&A.

Hi, I am looking for an opportunity in these roles (Data Analyst/Business Analyst/Data Scientist).

About my profile:

Completed MBA in Information Systems from the US and worked there as a Data Analyst for 2 … more

Are you the sole data person or do you work on a team?

🌟DATA DISCOVERY🌟 Share something new that you found or learned in data this week that might interest others!

Alternatives to Tableau that you use?

Which do you think would benefit my career more: a MS in data science or MS in business analytics?

Any internship I'm data analytics of data science ?

Random question but does anyone have a good recommendation for desk chairs that provide excellent back support? I have chronic lower back pain and sitting at my desk all day does nothing to help.

What does the future of MMM (Marketing Mix modelling) look like? Is it good for career to specialise in it? I’m worried I’m putting all my eggs in one basket too early on in my career. Are skills easi… more

Anyone here work at Chick Fil A or a similar large company as a contractor? I have an interview and I'm excited about the role but the listed rate would be a pay cut for me after considering the l… more

HIRING:

My team is looking for an experienced web analyst specializing in Adobe Analytics for a 1-year contract position in a large Canadian corporation.

Please DM if interested; applicants in Canada o… more

Just curious, but what roles data-centric roles could an experienced creative pivot to in advertising and marketing. I’m adding another skill set of data analysis by learning tableau and python. Any t… more

Hi, I’m working out the amount of hours my team is covered by retainer fees - essentially how much each person is paid for.
In other companies I’ve worked for, data has never had to be covered to the same hi… more

Anyone have any good ideas for analytics side hustles? Would like to use my data skills to occasionally make some extra money on the side in a low commitment way. I’ve looked at analytics projects on … more

Do you work for an agency or in-house? If you have experience with both, which do you prefer?

🌟DATA DISCOVERY🌟 Share something new that you found or learned in data this week that might interest others!

Best PC for dataset processing? Need something fast and reliable but also affordable out of pocket.